REI SUMMER LET'S CAMP CAMPAIGN
I worked closely with Shore to develop a campaign to reshape how we see camping. Shore came back with the idea around Make Home and we took it and ran with it. Developing film, photo, and story content to support the ideas of making home from the perspectives of avid campers, climbers, and hikers. How do you make home outside?
ROLE: CREATIVE DIRECTOR
AGENCY PARTNER: MADE BY SHORE
PHOTOGRAPHER: ISAAC KOVAL | FILM: ROKKAN
ART DIRECTOR: QUINN IANNICIELLO | COPY: TORIN DANIELS